As General Manager for Hazera UK, I understand the importance of good customer relationships, together with advanced plant genetics selected specifically for UK market requirements.

I am passionate about Product Development, pushing boundaries to introduce varieties that can increase food production and reduce waste, with significant benefits to the market.

The most exciting and fulfilling project this year has been assessing Hazera Brassica varieties during robotic harvesting. This development has the potential to ease the current labour crisis.

I get immense satisfaction from working with a highly professional and dedicated team to introduce new varieties, which can offer real benefits to growers.

Developing our range of varieties from multiple brands with customers in different regions is an interesting part of my role. It’s very rewarding when a variety takes market share.

I enjoy working with growers to develop new genetics that enable Hazera to provide the market with varieties offering improved uniformity, yield, and disease resistance.